031 / Research · Gen Z & Style
Why Gen Z Is Choosing Comfort Over Traditional Fashion Rules
Comfort is an important clothing consideration, but it does not replace style, identity or other motivations for every Gen Z shopper. Textile research shows that fit, moisture management, air permeability, movement and the skin-clothing microclimate all influence comfort.
Textiles and human skin, microclimate, cutaneous reactions: an overview (Cutaneous and Ocular Toxicology, 2006)
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