04 / The Solids Standard
The Solids
Standard.
Clothes should make sense.
A higher standard for everyday clothing. Built around what actually matters.
Solid Blue / 100% cotton01 / Quality
Quality.
Fabric.Stitching.Fit.Construction.Comfort.Durability.Finishing.Everything matters.
02 / Functionality
Functionality.
Clothes should work.
- Last long01
- Feel comfortable02
- Work everywhere03
- Earn their place04
Clothing should be more comfortable and functional, not simply more printed.
03 / Individuality
Individuality.
The clothes don't define you. You define the clothes.
Essentials should become the canvas for your own style. Every style starts with the essentials.
04 / Facts over claims
Facts
over claims.
We'd rather show you what something is than tell you what to believe.
- 100% pure cottonFabric
- 230 GSMTees
- 320 GSMJoggers
- Made in IndiaOrigin
Made in India05 / Made here. Proudly.
Made here.
Proudly.
Made in India. Built for everywhere.
Every SFY piece is made in India, working with Indian small businesses.