029 / Research · Gen Z & Style
What Does Gen Z Actually Want From Clothing Brands?
Gen Z shopping is increasingly digital, creator-influenced and driven by discovery, but there is no single preference shared by every Gen Z shopper. In India, Google and Deloitte project Gen Z to account for a large share of online spend and identify digital-led discovery, personalization and creator influence as major forces in commerce.
India's e-commerce market set to reach $250 billion by 2030 (Deloitte India and Google)
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