024 / Research · Gen Z & Style

Why Are Indian Gen Z Shoppers Moving Away From Big Logos?

There is not enough evidence to say that Indian Gen Z shoppers as a whole are moving away from big logos. Research does show that Gen Z fashion can be strongly connected to self-expression, social identity and sustainability, which leaves room for both understated and highly visible styles.

We summarise what the research says, article by article. Read the source and make your own decision.