027 / Research · Fabric Quality
Why Fabric Quality Matters More Than a Brand Logo
A logo identifies a brand, but it cannot by itself tell you how a garment will perform. Fabric properties, construction, fit, moisture behavior and permeability have measurable effects on clothing comfort, making product quality a more useful comparison point.
Effect of air permeability and water vapour permeability of clothing on physiological responses and wear comfort (Journal of Occupational and Environmental Hygiene, 2014)
Read the source ↗We summarise what the research says, article by article. Read the source and make your own decision.