021 / Research · Made in India

Why Are New Indian Clothing Brands Growing So Fast?

India’s fashion market is becoming more open to new brands, with Deloitte reporting that close to 40% of surveyed consumers had tried a new fashion brand in the previous year. The same research points to quality, durability, authenticity, social influence and accessible pricing as important drivers of brand exploration.

We summarise what the research says, article by article. Read the source and make your own decision.